Get to know your visitors
Ask any successful business owner to name a critical component of their success and you are likely to hear something about the customer, putting them first and paying attention to them. It makes sense that you would want to know everything about your customer if you were making a product or providing a service to sell to them. What do they want or need? What does quality look like to them? Where do they tend to go to find out information about the product that you sell?
Answers to these questions and others better position you to get your business name and services in front of them so they consider you the next time they are ready to buy. The more you know about your customer, the better you can meet their needs and make the sale!
Attract visitors using community brand
For travelers, communities are no different than individual businesses, except that they represent the collection of all the businesses visitors might like to buy from. Importantly, communities are also set within the context of a unique location and geography that visitors may consider for a weekend getaway or family vacation.
Putting the community’s brand in front of potential visitors is the job of visitors and convention bureaus or chambers of commerce. And like the individual business owners selling their products in that town, a community needs to know much of the same kind of information to make smart advertising decisions to attract visitors to the community for pleasure or business purposes.
Research your visitors
That’s where visitor profile research comes in, using surveys to collect data on things like:
- Where are they coming from?
- Where do they go to get travel information?
- What are their travel party characteristics (single, family, composition, age, income)?
- How long do they stay? How many nights?
- What do they like to do when they come?
- What do they buy and how much do they spend while they are here?
Visitor profiles can be done to focus on a single season, like summer, or can encompass up to an entire year – all done to better understand your visitors. The more you know about your customer, the better you can be in matching what you have to their needs. For a community, this is a great example of how you can put your customer first.
You’ll also have quality data about how much your guests are impacting your economy by spending their travel dollars in your area – important economic development information. And equally important will be that you’ll be more effective and efficient with your marketing dollars because you know more about how to get your message in front of your customer!
We can help
Let us put our expertise and experience to work for your community. We can provide current visitor data to help inform your marketing and business decisions. For more information, please contact the Tourism Center by emailing Xinyi (Lisa) Qian or calling 612-625-5668.