A collaboration of the College of Food, Agricultural and Natural Resource Sciences and the University of Minnesota Extension, we harness the power of our research for the benefit of the Minnesota tourism industry and beyond. Center affiliates work with industry leaders to develop new or evolve existing ideas to improve marketing, management, and operational practices. Hear about our work in our video 'Tourism in Minnesota: Ideas at Play'! Communities use research, education, and collaboration to decide how to diversify their economies through tourism.
A variety of individuals, organizations and corporations support the Tourism Center to make a difference in Minnesota tourism. Collectively, these gifts have merged with the Carlson Chair for Travel, Tourism & Hospitality to support educational program development and implementation as well as enable primary market research across the state. This work has enhanced marketing efficiency, informed tourism planning and development, as well as made prudent use of increasingly scarce resources.
Experienced personnel with diverse interests and expertise are available to develop and implement projects that answer critical questions for your destination, community, or business. Besides the competent staff, the Center has University affiliates across 11 departments interested in tourism research and education as well as the support of Extension Educators. In addition, the Center is guided by an industry Advisory Committee who meet quarterly.
The mission of the University of Minnesota Tourism Center is to lead, prepare, and support the tourism industry and tourism-dependent communities for success and sustainability.