Strengthening Tourism in Minnesota for 30 Years
Over the past 30 years:
delivered 100s of research studies and reports.
created more than 60 publications and videos.
engaged communities in all 87 counties in Minnesota.
provided educational programming to 100,000+ participants.
In 1987, the University of Minnesota Tourism Center formed and the Curtis L. Carlson Travel, Tourism, and Hospitality Chair was established. Photo: Curt Carlson.
Introduced National Rural Tourism Development program
Created Festival and Event Management program
Launched the At Your Service program
Developed statewide research agenda
Conducted visitor profiles of five southern Minnesota communities along I-90 corridor
Conducted visitor profiles in Brainerd, Detroit Lakes, Ely, Pipestone, and Shakopee
Assisted with developing Minnesota American Indian Tourism Association
Sponsored first annual "Tourism Works for U" research showcase to celebrate National Tourism Week
Hosted first statewide sustainable tourism conference
Facilitated Three Rivers Wine Trail development
Won Emmy® for Minnesota Tourism: Ideas at Play
Launched statewide Tourism Assessment Program collaboration with the Regional Sustainable Development Partnerships
Translated and culturally adapted At Your Service program for use in Morocco
Licensed At Your Service program to University of Missouri Extension
Our educational programs and outreach efforts bring research-based information to assist communities in building local skills and knowledge that create positive visitor experiences. Their stories are our stories.
Let’s work together
As we look to the future, here is how we can help in your community or organization.
Our research provides communities with a deeper understanding about visitors, and insights that strengthen the local economy.
We also collaborate with University partners to look at a broad spectrum of questions to support tourism in Minnesota – from biking to invasive species.