Strengthening Tourism in Minnesota for 30 Years

30 years
30 Year Anniversary

Over the past 30 years:

delivered 100s of research studies and reports.

Research Showcase

created more than 60 publications and videos.

Publications

engaged communities in all 87 counties in Minnesota.

Engage communities

provided educational programming to 100,000+ participants.

Community Impact

Celebrating milestones

Curtis Carlson

In 1987, the University of Minnesota Tourism Center formed and the Curtis L. Carlson Travel, Tourism, and Hospitality Chair was established. Photo: Curt Carlson.

1991

Introduced National Rural Tourism Development program

1992

Created Festival and Event Management program

1995

Launched the At Your Service program

1996

Developed statewide research agenda

1999

Conducted visitor profiles of five southern Minnesota communities along I-90 corridor

2001

Conducted visitor profiles in Brainerd, Detroit Lakes, Ely, Pipestone, and Shakopee

2003

Assisted with developing Minnesota American Indian Tourism Association

2004

Sponsored first annual "Tourism Works for U" research showcase to celebrate National Toruism Week

2006

Hosted first statewide sustainable tourism conference

2007

Facilitated Three Rivers Wine Trail development

2010

Won Emmy® for Minnesota Tourism: Ideas at Play

2013

Launched statewide Tourism Assessment Program collaboration with the Regional Sustainable Development Partnerships

2015

Translated and culturally adapted At Your Service program for use in Morocco

2017

Licensed At Your Service program to University of Missouri Extension

Learn more about the Tourism Center »

Engaging communities

Our educational programs and outreach efforts bring research-based information to assist communitites in building local skills and knowledge that create positive visitor expereinces. Their stories are our stories.

Nort Johnson Faribault 2017

Nort Johnson explains how a Tourism Assessment helped Faribault understand their community’s tourism product development, and identify and reach key markets.

Watch video »

Laura Stengrim Thief River Falls 2017

Laura Stengrim describes how her experience with the At Your Service customer service training program has been a valuable resource for Thief River Falls.

Watch video »

Megan Christianson Grand Rapids 2017 Why VP

Megan Christenson details the motivation behind Visit Grand Rapids conducting a visitor profile study.

Watch video »

Let’s work together

As we look to the future, here is how we can help in your community or organization.

Education

We offer programs to help you assess, plan, and develop and sustain tourism.

Research

Our research provides communities with a deeper understanding about visitors, and insights that strengthen the local economy.

We also collaborate with University partners to look at a broad spectrum of questions to support tourism in Minnesota – from biking to invasive species.