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Research Resources

Conversion Studies

Information on conducting your own advertising effectiveness survey (conversion study) and interpreting the data:

• Advertising Effectiveness Example Survey Form (32 KB.pdf)
• How to do an Advertising Effectiveness Study
• Non-Bias Response Rate for Extrapolating Conversion Rates in Mail Survey Research (from the Minnesota State Office of Tourism)

Minnesota Links

• Department of Natural Resources
• Explore Minnesota
• Metropolitan Council Regional Statistics
• Tourism Personnel Resources at the University of Minnesota (.pdf)
• University of Minnesota

  - Center for Integrated Leadership
  - Center for Integrated Natural Resources and Agriculture Management
  - Center for Transportation Studies
  - Center for Urban and Regional Affairs
  - Freeman Center for International Economic Policy
  - Human Resources Research Institute
  - Institute for Research in Marketing
  - Project on Regional and Industrial Economies
  - Sports Marketing Resaerch Group
  - Strategic Management Research Center
  - Tourism Center
  - Water Resources Center

National Links

• Aldo Leopold Wilderness Research Institute
• American Academy for Park and Recreation Administration
• Bureau of Business and Economic Research
• Bureau of Economic Analysis
• The Ecotourism Society
• IMPLAN Group
• National Park Service Science and Research
• National Park Service Social Science
• National Park Service Visitation
• National Recreation and Parks Association
• National Restaurant Association
• Outdoor Recreation Research
• Rural Development, USDA
• Society of American Foresters
• SPSS
• Travel and Tourism Research Association
• University of MN Cooperative Park Studies Program
• US Corps of Engineers Natural Resources Management
• USDA Forest Service
  • North Central Research Station
  • Pacific Southwest Research Station
• USDI Bureau of Land Management
• USDI National Park Service
• The U.S. Census Bureau
• U.S. Department of Labor
• U.S. Fish and Wildlife Service
• World Leisure and Recreation Association

International Connections

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Tourism Center
120 BioAgEng Building
1390 Eckles Avenue
St. Paul, MN 55108-6005
Phone: 612-624-4947
Fax: 612-624-4264
tourism@umn.edu

Tourism Center · University of Minnesota Extension · College of Food, Agricultural and Natural Resource Sciences · University of Minnesota Twin Cities Campus
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