Generation Y: General Characteristics and Travel Info

According to information cited in the article Marketing to Lifestyles: Action Sports and Generation Y (Sports Marketing Quarterly, 2004), Generation Y includes those born between 1984 and 2003. Also known as the ‘Echo Boom’, this generation represents 25% of the US population; close to the 28.2% represented by the Baby Boomers, and considerably larger than the 16% representing Generation X.

Journal and select publications

Generation Y (Wikipedia)
Bring On Generation Y (article: Ward’s Dealer Business, Mar., 2005)
Scion Chases Kool Kids in Cool Mags (article: Automotive News, 3/21/2005)
Market Handoff Begins (article: DealerNews, Feb., 2005)
Marketing to Lifestyles: Action Sports and Generation Y (article: Sports Marketing Quarterly, 2004)
Casinos Struggle to Find Way to Deal in Next Generation (article: USA Today, 11/8/2004)
The Young Tourist: A Case of Neglected Research (.pdf) (1998)

State/regional studies

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