Baby Boomers: General Characteristics and Travel Info

Born between 1946 and 1964, US Baby Boomers number about 78 million.

When it comes to Baby Boomers and travel, The Association for Travel Marketing Executives presents a number of truths about this demographic cohort, such as: Baby Boomers consider travel a necessity, not a luxury; they have traveled more than their predecessors; they are time deprived; they like creature comforts; they see themselves as forever young; they want to have fun, and they are willing to pay for luxury, expertise and convenience.

Associations

Journals and select publications

State/regional studies