Resources for Communities

Scene of a street fair.The following paper provides an explanation of basic strategies for monitoring tourism in a community including examples of what data to collect and examples of how to use the data for informed decision-making.


Many communities are interested in conducting a conversion study of their advertising efforts to measure how effective the advertising was in bringing people to the destination.

Businesses

Attractions and Events


adobe acrobat icon Download the free Adobe Acrobat Reader® to view PDF files.
Adobe also offers free online accessibility tools.