Festival and Event Management II

October 2-4, 2008

Early-Bird Registration: $289
After September 1, 2008: $309

This 3-day, 18-hour course covers:

Crisis & Risk Management

  • Design a comprehensive risk management program
  • Deal with city and county officials on rules and regulations
  • Examine details of event insurance policies

Sponsorship

  • Design your event as a sponsorship platform
  • Develop effective sponsorship campaigns and proposals

Marketing & Promotion

  • Determine appropriate and viable target markets
  • Incorporate market research into an overall marketing plan
  • Formulate and implement a comprehensive marketing plan for the organization / event
  • Build customer benefits into your event
  • Forecast market potential (demand) for events

 

Register Now and reserve your place in FM's 2008 Classes.

For additional information contact Kent Gustafson.
Telephone: 612-625-8274
E-mail: kgustaf@umn.edu