Minnesota residents view tourism as important to state’s economy

January 23, 2007
ST. PAUL, Minn. -- New research sponsored by the University of Minnesota Tourism Center reveals that the majority (54 percent) of residents feel tourism is very important to Minnesota’s economy.

In fact, 94 percent of Minnesotans indicate that tourism is very important or important to the economy. In Minnesota, tourism generates $11.786 billion dollars in gross receipts/sales and employs 286,000 people. 

“This indicates broad support for tourism,” said Ingrid Schneider, director of the U’s Tourism Center.

Nearly all Minnesota residents perceived tourism as important to the state’s economy, but those in greater Minnesota indicated it was more important than metro residents. Perceptions of tourism’s importance to the economy, however, did not meaningfully differ by age or income level.

“These results help demonstrate an awareness that travel and tourism is an important part of our state,” said Explore Minnesota Tourism Director John Edman. “Not only do traveler dollars circulate into our local and state economies and create an impact, but they also support businesses and amenities that add to Minnesotans' quality of life.”
This is the second assessment of statewide attitudes toward tourism conducted by the U of M, and it will continue annually. The U’s Tourism Center serves as a source for tourism research and education in the state and beyond. Expected outcomes from this work include sustainable growth, development and return on investment for tourism.
For more information on the most recent survey, visit the Tourism Center website at www.tourism.umn.edu.

An advisory committee helps keep the Tourism Center in touch with industry needs and issues, Schneider said. These external partners include Carlson Companies, state government offices of tourism and transportation, as well as Minnesota communities.
The Tourism Center is a collaboration between the University of Minnesota Extension Service and College of Food, Agricultural and Natural Resource Sciences. The Center prepares and supports the tourism industry for success and sustainability through education, research and engagement.