- Campuses :
- Twin Cities
- Crookston
- Duluth
- Morris
- Rochester
- Other Locations
Resources
Do-It-Yourself Conversion Studies
Information on conducting your own advertising effectiveness survey (conversion study) and interpreting the data:
- Advertising Effectiveness Example Survey Form (32 KB) (.pdf)
- How to do an Advertising Effectiveness Study
- Non-Bias Response Rate for Extrapolating Conversion Rates in Mail Survey Research (from the Minnesota State Office of Tourism)
- Minnesota Airport Impact Calculator