Baby Boomer Travelers

Market size

Born between 1946 and 1964, US Baby Boomers number about 78 million.

Travel

When it comes to Baby Boomers and travel, The Association for Travel Marketing Executives presents a number of truths about this demographic cohort, such as: Baby Boomers consider travel a necessity, not a luxury; they have traveled more than their predecessors; they are time deprived; they like creature comforts; they see themselves as forever young; they want to have fun, and they are willing to pay for luxury, expertise and convenience.

Associations

• Association of Travel Marketing Executives (ATME)

Journals and select publications

• ATME, Travel Marketing Decisions: 13 Truths About Baby Boomer Travel
• GORP – Traveling Lite, But Well, on the Trail
• Baby Boomers Boost Ski Resorts (article: USA Today, 04/11/2005)
• Oldies But Goodies (article:  US New & World Report, 3/14/2005)
• Fly the Grayer Skies (article:  Mechanical Engineering, Mar. 2005)
  
• Marketing’s Boomer Revolution? (article:  Business Week Online, 1/5/2005)

State/regional studies

• Generation X and Empty Nest/Aging Baby Boomer Focus Group Study
• The Mature Traveler and Baby Boomers
• The Recreational Bicyclist
• Travel Tracker: Domestic Travel Age & Activity
• Travel Tracker: Lifestyle Differences of Wisconsin's Fall Visitors
• Wisconsin’s Sport Show Visitor