Tourism Center




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About the Program

Certificate in Festival and Event Management

The University of Minnesota Tourism Center and the Minnesota Festivals and Events Association award a certificate to participants who complete all coursework and submit a written event analysis.

This comprehensive, 40-hour program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate. Content is divided into three, easy-to-master classes that complement one another, creating a complete festival management package. Further, electronic list serves, blogs, and other social media create and maintain a network of other event professionals.

Scholarships

There are two scholarship programs for the Certificate in Festival and Event Management Program. The first is for offered by the St. Paul Festivals Association for its member festivals. The second is offered by the Minnesota Festival and Events Association and is available to its members. Please contact Tourism Center staff (tourism@umn.edu) to request further information about both scholarship programs.

"This program provides an excellent balance between academic research and real-world application ... I highly recommend it to anyone looking to expand their base of knowledge, creative thinking, and to implement fantastic festival and events."
-- Shari Kunza, City of Shoreview (2011)

"The last two days regarding sponsorships and marketing was incredible. The ideas I am taking with me I cannot wait to apply to my own event."
-- DeBora Bernick, Duluth (2011)

Research and Event Stats

To find out more details about who attends Minnesota festivals, check out these studies. Each of these documents was prepared by the University of Minnesota Tourism Center. All documents are .pdf files.